Revisiting 12 months of 2024
Achievements, learnings, challenges and tiny bit of reflections
My dear friend, colleague and maybe a new acquaintance,
You are reading this post and email with reflections, as our paths crossed in 2024.
It’s been a very challenging yet rewarding year growing a business, launching courses, working with many of you in person and I want to say thank you to each one of you for being a part of my life.
I believe in reflection as an amazing tool for growth. And before 2024 season comes to an end I want to share both wins and mistakes with my network - as we can learn from each other a lot.
Grow Global Tech consultancy ⚡
In 2024 was the first full time year I have been working on turning my side hustle to a business. Transitioning from an individual consultant and solopreneur to entrepreneur.
In January after few months of research we have started working on a new product line launch for Sololearn, largest ed tech in coding. And in April it’s first Generative AI in practice course was launched. We had 22’000 people on the waitlist and more than 50’000 students in the first 2 weeks.
In spring-summer we worked with Spaarkd, new platform for product design and print on demand (merch) production. In a workshop for the revised product launch we went step by step through new product journey, launch strategy and I am really excited about new product launch, coming soon from them.
For Picsart B2B we invested a lot of time in redesign of the website, new content and structure of landing pages and SEO. Clicks and conversions went up 3x and looks like we figured out the ICP and got early signs of PMF. 2025 will be about scaling this!
We ran numerous market analysis and customer researches, read hundreds of papers, reports and also reached out to business leaders on Linkedin. All of this to help our clients to prepare for their product launches and ensure their strategy is based on real market need. Thank you for your trust Palabra.ai, Neuroscent, Fixthephoto
Had an amazing team join me in Grow Global Tech and I am forever grateful for their dedication and support - Sarag and Dan - if you are reading this - THANK YOU!
Learned that my friends from VC world are the best to give advice and see a bigger picture for the business growth (and I was shortsighted).
Celebrating 6 figures in revenue of the first full year of consulting and did like 1000 mistakes (post on this coming soon).
Giving back 💚
A month ago I announced a non profit initiative to support immigrant women who face violence. For your donation of 600 € to Rivina Foundation, you get 1 hour consultation with me. Topics I am happy to discuss:
product positioning
growth marketing and go to market strategies
reviewing your pitch deck
succeeding in your career as a woman
moving from corporate to startup world
becoming solopreneur
I did 20 pro bono consultations this year with female entrepreneurs and leaders in health tech and creative tech and plan to continue this in 2025. So if you work in healthcare, creative technologies and education - reach out!
I was a speaker on numerous events and conferences, to name a few: Reflect Festival in Cyprus, Spotlight Conference by Semrush in Amsterdam, AI in Marketing Virtual Summit by Superside and Women in Tech Community workshop.
Connecting and sharing knowledge 🤗
With Rask AI we ran an awesome live session this fall about finding product market fit hitting first $ million in ARR in less than a year. Watch the replay.
Product positioning workbook was a hit! It was downloaded 138 times already!
If you want your free copy - get it here.
AI in marketing tools Miro board is the most used Miro board I have built in 2024. If you want an idea where and how to use AI in marketing for 2025 - check it out.
My online course and 4 week workgroup on product positioning had 15 students (a lot less than I expected and planned for), but I was glad to have such an awesome group of people to work with. Quality > Quantity.
Personal life ❤️🩹
My father had an acute heart failure in August. It was a very unexpected event and he spent many weeks in the hospital. For those who know me, you might have heard about my dad, as he is my best business mentor and advisor, someone, who I look up to and who is my friend. It hit me really hard, spending days by the hospital bed, seeing him so sick and not being able to help much. I’ve put a pause on the business development, new client acquisition and I am revisiting my priorities after this.
On a positive side, I invested heavily in my German language skills - Goethe Insitute, Aussprache (pronunciation) course and private classes - all to finally feel ok to have a more fluent conversation with partners, friends and neighbors in Switzerland.
Traveled to see Northern Lights (Aurora Borealis) in Tromso, Norway, visited summer Olympic Games in France, first time visited and fell in love with Warsaw, Poland and had many fun business and personal travel to Germany, France, UK, Armenia, Cyprus, Netherlands, Italy and Spain.
Together with my husband we have adopted a shiba inu puppy this year. Her name is Yuna and she quickly grew to become an essential part of our life. Networking queen, endorphins booster, active meetings participant and the reason why I walk 3 times a day now.
Looking forward to 2025 🌎
Focus on health and spending time with family - this will be my number one priority! We need to focus on our well-being first, otherwise other things don’t really matter.
Growing Grow Global Tech - we are excited to work with new companies and partners, if you need to identify right product positioning, design go to market strategies and find new growth levers through experimentation. Reach out to me on Linkedin or reply to this email.
I am finishing my studies at Wharton School of Management about Neuroscience and Decision Making. It’s been a journey of dozens of hours of reading, research and events, can’t wait to write the final thesis.
Will always continue to give back:
I am opening up a few mentorship slots in 2025. If you want be my mentee, fill out the form, I will be in touch with you.
Starting a community - Growth Trust. It is important for me to be surrounded by the best minds and creative personalities to learn, bounce ideas of and create inspiring, meaningful and useful products together. And of course help each other with tips and network. That’s why I want to build a community of growth and marketing leaders, consultants and experts. If you want to be part of it - read more about it here.
And this newsletter - already got a few posts live and there will be more coming in 2025. Subscribe and share with your network if you have not yet. I would love to stay in touch.
I want to thank you for reading this, being part of my journey and wish you very happy holidays and see you now in 2025.
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