Tata's growth series
personal and business growth, solo[enter]preneurship, global mindset
Hello my new friend,
Tata here. If we have not met, here is a bit of a background about me and why I am starting this newsletter.
I like to define myself as a curious and global person.
I have worked in corporates in global marketing and business functions (hello to my Deloitte, BAT and Nike fellows) and then moved to startup world where I held various leadership roles in global growth, marketing and content in a unicorn startup Picsart.
In 2023 I took a leap and started the solopreneurship journey which quickly turned to an enterpreneurship one. Me and my team help grow B2C and B2B SaaS tech companies in the spaces of education, creative technologies and healthcare.
On a personal note, I am Armenian, who has been moving around the world and living in 5 different countries, and who finally found a personal best place in Switzerland, where I live right at Lake Zurich with my little family.
1. Why now and what this will be about
I have been keeping the notes, frameworks and ideas mostly to myself and to my students for far too long. And recent conversations with students of my Product Positioning course inspired me to get this newsletter started.
Neuroscience says that it’s best to get started with some small changes to avoid your brain to resist and procrastinate instead, thus I will be dedicating ±3% of my “awake” time to this every week.
112 hours a week * 3% = 3.4 hours a week - that’s about 30 min a day to write.
Sharing frameworks, ideas, thoughts and observations publicly will be a challenge for me, yet, that’s only 30 min a day, right? So here we go.
2. Who I want to connect with
This newsletter would be a source of insights and ideas if you are:
open minded authentic person, who is eager to learn new things and share knowledge yourself
working in marketing, product growth, are an aspiring enterpreneur or solopreneur.
I am looking to connect and build a community here, so you could always reach out with ideas and suggestions to me on Linkedin.
If you want to write a post together - please let me know too.
3. Topics to expect
I have done some analysis on the past 18 months of work and here are some topic categories and ideas I came up with.
Help me out in the comments - which topics you want to hear on first?
On startup growth, product market fit and go to market
PMF is not what you think it is
Lead magnets magic for business and personal brands
How to structure a website to convert
Easiest way to grow revenue
Conferences and how to make them effective
GTM channels map and how we tackled choosing one's for testing (experimenting with channels - where to put your efforts after you found one channel which works)
Practical applications of AI in marketing and best tools to use
A newbie guide to SEO in-s and out-s in SIMPLE terms
Overlooked potential of international expansion
Product positioning framework: how to find your niche, define your ICP and experiment with wording
My own business and solopreneurship
My biggest mistakes of 2024
Unnecessary costs in the new business (and why not all AI tools are worth it)
Things I wish I knew before starting a business
Why NOT to take clients and how to say NO
Public speaking struggle: shall I try? Will that help? How I got started.
Insights and thoughts
Behavioral Patterns in CEOs and their teams, which lead to success
Triple super power to nurture relationships (networking tracker, communities and DMs)
5 learnings of B2B vs B2C marketing
When you need a narrow expert and when a generalist marketeer.
Examples and cases from:
How we grew revenue for our B2C customer with their existing product
How to set-up paid ads experimentation to improve CTR and CAC by by 15-30%
How we grew website traffic for one client 3x in 6 months and for another 6 times in 12 months
How we ran 50+ effective B2B interviews for our customers (and how it saved $ dozens of thousands in ads)
Ok, that was a very long list, so I won’t take this any further. Subscribe if you want these delivered to your mailbox.
That’s it for now and see you tomorrow!